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Early box office predictions suggest the film could have the lowest opening weekend for an MCU film since The Incredible Hulk in 2008. However, with increased concern over the Delta variant and box office numbers back on a downward trajectory, this may not pay off. With COVID-19 restrictions easing across many countries in recent months and keen moviegoers starting to return to the cinema, a theatrical release for Shang-Chi seemed to make more sense for Marvel. Shang-Chi, however, will receive an exclusive theatrical release in September. Like many films that have been released during the pandemic, however, Eternals carries the question of what type of release it will have: exclusively theatrical, streaming, or a combination of the two? Disney and Marvel committed to a hybrid release strategy for Black Widow in July both in theaters and on Disney+ Premier Access (resulting in a lawsuit filed against Disney by Scarlett Johansson). It was eventually pushed back to November 2021 as Marvel was first forced to restructure its release strategy, and then ultimately decided to replace it with Shang-Chi and the Legend of the Ten Rings as the second film in Phase 4. While the film was originally intended to premiere in 2020, Eternals became yet another victim of production delays and shutdowns caused by the COVID-19 pandemic.
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Directed by Oscar-winner Chloé Zhao ( Nomadland), Eternals is due to be released on November 5.
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The upcoming Phase 4 epic will introduce a new team of immortal superheroes to the MCU. Marvel chief Kevin Feige won't yet confirm whether Eternals will be getting an exclusively theatrical or hybrid streaming release on Disney+.